1. Introduction
“Ekon” 91 OOD (“we”, “us”, “our”) uses “cookies” and similar technologies on our website fortunapaints.bg. This Cookie Policy explains what cookies are, how we use them, what types of cookies we use, what data they collect and how you can manage your cookie preferences.
By using our website, you agree to the use of cookies in accordance with this policy. If you do not agree to the use of cookies, please change your browser settings or do not use our website.
2. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit our website. They allow the website to remember your actions and preferences (such as username, language, font size and other settings) for a certain period of time, so that you do not have to enter them every time you visit the site or move from one page to another.
Cookies can be:
- Session cookies : temporary files that are deleted when you close the browser
- Persistent cookies : remain on your device until they expire or are manually deleted.
Cookies can also be:
- First-party cookies : placed by the domain you are visiting (in this case fortunapaints.com)
- Third-party cookies : placed by domains other than those you visit directly
3. Types of cookies we use
3.1. Strictly necessary cookies
These cookies are essential to provide services available through our website and to allow you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you have requested cannot be provided, and we only use these cookies to provide you with those services.
Examples :
- Cookies for authentication and session security
- Cookies for managing the user’s shopping cart
- Cookies for saving form content
These cookies do not require your consent as they are essential for the website to function.
3.2. Functional cookies
These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and to provide enhanced, more personalized features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.
Examples :
- Cookies to remember preferred language
- Cookies to remember view settings
- Cookies to remember recently visited pages
3.3. Analytical and statistical cookies
These cookies collect information about how visitors use the website, such as which pages they visit most often and whether they receive error messages from web pages. They do not collect information that identifies the visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve the way our website functions.
Examples :
- Google Analytics cookies (_ga, _gid, _gat)
- Cookies for tracking user behavior on the site
- Cookies for measuring page performance
3.4. Marketing and advertising cookies
These cookies are used to track visitors across websites. The purpose is to display advertisements that are relevant and engaging to the individual user and thus more valuable to publishers and third-party advertisers. They are used to display advertisements that may be of interest to you based on your browsing behavior.
Examples :
- Facebook Pixel cookies
- Google Ads cookies
- Retargeting cookies
- Conversion tracking cookies
3.5. Social media cookies
These cookies are placed by various social media services that we have added to the site to allow you to share our content with your friends and networks. They may track your browser across other sites and create a profile of your interests, which may influence the content and messages you see on other websites you visit.
Examples :
- Facebook cookies
- YouTube cookies
- Instagram cookies
- LinkedIn cookies
4. Specific cookies we use
The following table provides more information about the individual cookies we use and the purposes for which we use them:
| Cookie name | Type | Purpose | Shelf life |
|---|---|---|---|
| PHPSESSID | Strictly necessary | Saves user session state | Session |
| user_auth | Strictly necessary | Identifies logged in users | 30 days |
| cookie_consent | Strictly necessary | Saves cookie consent | 1 year |
| language | Functional | Saves the selected language | 30 days |
| cart_items | Functional | Saves the contents of the cart | 7 days |
| _ga | Analytical | Used by Google Analytics to distinguish unique users | 2 years |
| _gid | Analytical | Used by Google Analytics to distinguish unique users | 24 hours |
| _fbp | Marketing | Used by Facebook to deliver ads | 3 months |
5. Collection of personal data through cookies
When we use cookies, we may process personal data about you. The personal data we collect through cookies may include:
- IP address
- Unique device identifiers
- Browser and device information
- Pages you visit on our website
- Time spent on pages
- Links you click on
This data is only used for the purposes described above for the relevant cookie types. We do not use this data to directly identify individual users.
6. Legal basis for using cookies
The use of strictly necessary cookies does not require consent, as they are essential for the provision of the services you have explicitly requested.
For all other types of cookies, we rely on your consent as the legal basis for processing your personal data. You have the right to withdraw this consent at any time.
When you first visit our website, you will see a cookie information banner that gives you the option to accept or decline different categories of cookies.
7. Managing cookie preferences
7.1. Through our cookie banner
When you first visit our website, you will be shown a cookie banner that gives you the option to accept or decline the use of different types of cookies. You can change your preferences at any time by clicking on the “Cookie Settings” link at the bottom of our website.
Quick links:
- [I accept all cookies]
- [Only necessary cookies]
- [Cookie Settings]
7.2. Through your browser settings
You can also control and/or delete cookies as you wish. Most browsers allow you to see what cookies you have and delete them individually or block cookies from specific or all websites. Please note that if you delete all cookies, you will lose all your saved preferences, including your preference not to use cookies, as this also requires setting a cookie.
Here’s how you can manage cookies in different browsers:
- Chrome : Delete, allow, and manage cookies in Chrome
- Firefox : Allowing and disabling cookies
- Safari : Manage cookies and website data in Safari
- Microsoft Edge : Delete and manage cookies
- Opera : Cookies in Opera
- Internet Explorer : Delete and manage cookies
For mobile devices:
8. Consequences of refusing cookies
If you choose to refuse certain cookies, some features of the website may not work properly or at all. In particular:
- If you refuse strictly necessary cookies, you will not be able to use features that require logging in, such as shopping with a user account.
- If you refuse functional cookies, some personalized features may not work properly.
- If you refuse analytical cookies, we will not be able to improve the performance of our website based on information about user behavior.
- If you refuse marketing cookies, you will see advertisements that may not be relevant to your interests.
Please note that opting out of cookies does not mean that you will not see ads, only that the ads will not be personalized to your interests.
9. Third-party cookies
Our website uses third-party services that may also set cookies on your device on our behalf when you visit our website. These services include:
9.1. Google Analytics
We use Google Analytics to analyze how visitors use our website. Google Analytics uses cookies to collect standard Internet login information and visitor behavior data in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to and stored by Google on servers in the United States.
You can opt out of Google Analytics’ use of cookies by downloading and installing the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out Browser Add-on .
9.2. Facebook Pixel
We use Facebook Pixel to measure the effectiveness of our advertising campaigns on Facebook and to show relevant ads to users who have shown interest in our products.
You can learn more about Facebook Pixel and how to control Facebook’s use of your data in their Data Policy and Ads Settings .
9.3. Social media and embedded content
Our website may include social media features, such as buttons for Facebook, Twitter, Instagram, etc. These features may collect information about your IP address, which page you visit on our site, and may set a cookie to allow the feature to work properly.
These features are either served by a third party or directly by our website. Your interactions with these features are governed by the privacy policy of the company that provides them.
10. Changes to the Cookie Policy
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please visit this page regularly to stay informed of our latest policies.
Last update date: 01.05.2025
11. Contact us
If you have any questions about our Cookie Policy or the use of cookies on our website, please contact us:
“Ekon” 91 Ltd.
- Address: Ruse, Western Industrial Zone, 11 Kapitan Raycho Nikolov Street
- Phone: 082594914
- Email: online@fortunapaints.com
- Website: https://fortunapaints.com
